IN ACFW State Chapter Meeting

I'm super excited about the upcoming IN ACFW State Chapter Meeting!

The Indiana chapter of ACFW invites you to join us at our next meeting on Saturday April 18th in Highland, IN (east of Chicago).

The speaker for this meeting will be Mavis Sanders from Tyndale House Publishing. Mavis is a corporate publicist for Tyndale. The topic for the meeting will center on publicity but will also include some marketing info courtesy of Tyndale’s marketing managers. Some of the components of the presentation will include:

1) How fiction publicity/marketing has changed since Mavis began her publishing career over 30 years ago, and why publicity is integral to the promotion of a book
2) Uniqueness of Tyndale House Publishers (not every publisher is set up the same way), and their philosophy for marketing and publicity (including some fiction that has done well for them)
3) How they acquire authors (Why it is important for an author to work with a literary agent that not only represents the author well, but also one who knows the industry, trends, and distinctions of publishers)
4) Why an author needs to assume “ownership” for marketing/publicizing her novel
5) How an author can be his “own best publicist” (networking, blogging, community activity, relationship with local bookstore/library, etc.)

The meeting will be held at The Purple Steer Restaurant located at 8601 Indianapolis Blvd., Highland IN (few blocks South, off I-94 and Indianapolis Blvd. exit) from 12-2pm EST. A Book signing will be held following the meeting from 3-5pm EST at Kolas Christian Bookstore at 2635 Highway Ave., Highland, IN (few blocks East of The Purple Steer Restaurant). The cost of the meeting is $5.00 for Indiana chapter members and $10.00 for non-members. Attendees can purchase lunch at the restaurant.

Please RSVP if you plan to attend.
Lisa Harman
IN ACFW Chapter President, 2009

Mavis Sanders is corporate publicist for Tyndale House Publishers where she has served on the public relations team since 1997. She represents Tyndale to local and industry media and organizations such as EPA, NRB, and ECLA. She has been privileged to work with many Tyndale authors including Randy Alcorn, Charles Colson, Dr. James Dobson, Angela Hunt, and Francine Rivers and some yet to be “discovered.” A graduate of Judson University, Mavis’ publishing career began at the Billy Graham Evangelistic Association where she managed the School of Christian Writing and served on the Decision Magazine editorial team, followed by editorial positions with Christian Booksellers Association and High Flight Foundation (ministry of Apollo 15 astronaut Colonel James Irwin.) Before joining Tyndale, she was Public Relations Manager at Scripture Press for seventeen years. Mavis was president of the Evangelical Press Association and the Chicago Chapter of the Religious Public Relations Council and served on the board of the West Suburban Choral Union for many years. She has participated in book fairs in Frankfurt, Germany and St. Petersburg, Russia, and in 2007 was chosen for Tyndale’s first international mission project to Casa Viva in Costa Rica.